The rise of Brotox and how injectables for men needs a different approach

In the past, aesthetic clinics were very much a female domain, but all that is changing as increasing numbers of male patients are opting for Botox or dermal filler injections to subtly rejuvenate or enhance their looks. A recent study found that there had been an almost 30% rise in men undergoing non-surgical cosmetic procedures since 2010 – no surprise that this growth has matched the explosion in social media in recent years.